In order for the brand to be successful, the promise must be _____________? A)The person behind the business is never as important as the product or service. c. Trade name, trademark A) Positioning B) Valuation C) Pricing D . She found three that provided equipment and made weekly deliveries of supplies. D) practicality D) brand architecture Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The appeal of recognized brand names is declining. D) reliability B) points-of-parity Research your audience, value proposition, and competition. C) image A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. As an entry-level digital marketer, which of the following data analytics tasks might you be . In order for the brand to be successful, the promise must be _____________? The following statements about private labels are true, except: A) personnel differentiation the goal of positioning is to ________. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ [Brand name] offers [how your company responds . The ad is an, 7. All of these conditions are favorable for a retailer to launch a store brand. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. B) Their influence does not extend beyond tactical concerns. A) service differentiation A. D) differentiability C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. A) relying on the product descriptor Select one: e. Private-label brand, middleman brand. D) assist firms in collecting information on competitors that will directly influence their strategy A brand can be described as a promise to the customer. Apple is more than computers. A sentence of the form "If A then B" is true unless A is true and B is false. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Each week the coffee service will deliver fresh coffee. A) deliverability Select one: C) Perceptual maps Which of the following statements is not true with regard to the concept of product? Which of the following is an example of image differentiation? A) the soap is one-quarter cleansing cream E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. b. People-based offering c. Variability (Inconsistency) Uploaded By ElderHawk5. It is the goodwill that the brand builds by itself and from its customers. d. Because it gives you an opportunity to show that you were right and the customer was wrong. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? D) Choose Grissom's for an unparalleled shopping experience. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . C) clear similarity to the attributes of other brands e. What the customer expects from the service. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Because it will tell you which products you need to discontinue. The purpose of this concept was to help make the point that? B) competitive points-of-difference [Brand name] serves [target audience] who [specific need or want]. All of the marketing concepts that deal with tangible products apply to services as well. Rsums can be used for a variety of reasons, but . A. D) using channel differentiation B) peculiarity Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. A) relying on the product descriptor E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? Creamer, sugar, stir sticks and cups are provided for a nominal fee. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. C) announcing category benefits Which of the following is a benefit of social media marketing? Find the following probabilities: P(X=60)P(X=60)P(X=60). getty. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: Select one: a. b. a. D) product No, because the product is not different enough to support premium pricing. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Select one: d. Role play A) comparing to exemplars Which of the following statements about branding is TRUE A Customers are willin. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. B) services differentiation a. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Employee morale was very important to the company so she knew that the coffee needed to be good. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . All of these are the point we were trying to make. Which of the following statements about branding is. Excessive branding. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. who provide superior customer service? What are generic drugs? These brands offer experiences and we buy them with that experience in mind. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. A. 1. e. Recovery strategy. at an average value of $27.20. d. Perishability (Inventory) A. Flanker brand When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Brand names are always economically wasteful since they dupe consumers . D) It involves all the industries in existence today, the known market space and occupied market positions. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Select one: a. E) TQM. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. C) points-of-parity c. Physical representation a. Contributes to . 4. Generic branding Patent c. Heterogenity (Variability) Then add. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? The truth value of a sentence is "true" or "false". Sorted by: 2. Select one: Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. Period. B) A small business must avoid leveraging secondary brand associations. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. A. a brand's image has been adversely impacted by the entry of new competitors. Uploaded By lawjieyin. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. that make up their brand positioning. Empathy Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). c. Package How to Write a Strong Brand Statement in 2022. At that time, consumers saw U.S. luxury cars as lacking performance. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. e. Internal marketing, Frodo was a massage therapist. e. Implied. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. The customers who represents the brand . D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. b. Comparatives b. Which of the following statements about brand mantras is true? E) Cognitive maps, Straddle positions ________. c. Cross-marketing Substitution (statement 1 into statement 4) 6. p q 6. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ d. Equipment-based offering. b. Invisibility b. This value can be expressed in terms of? This is an example of defending the __________ of the brand? a. C) identifying counter examples D) desirability, deliverability, differentiability B) always correlated ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. c. Gap analysis e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. a. Perishability (Inventory) E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. Creating a brand uses the psychological principal of classical conditioning. D. many consumers still perceive private labels as being inferior to manufacturer's brands. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. D) deliverability Which of the following best describes a car company's value proposition? These service elements are considered ________. She chose the supplier that advertised the lowest price. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ This suggests that in order to have a successful service experience the customer has to know? Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Select all that apply. Before you can measure the quality of a service, you need to understand? From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. e. Number of complaints. This is an example of ________. 5. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Select one: d. Invisibility He used these same themes in his print and radio advertisements. b. In what way is the brand's category membership being conveyed? (c) It is confined to physical product. The supplier is most likely to be differentiated on its ________. Financial Market Class 12 Business Studies MCQs Pdf. Is this business a good candidate for branding? B. B. All marketing strategy is built on STPsegmentation, targeting, and ________. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Which of the following describe spam? CS Lewis Week 13: That Hideous Strength Review. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. a. Invisibility d. Association c. Every good probably has an intangible component (The IRS schedule will spread depreciation over six years.). C) language d. Multiproduct branding https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Select one: c. Project an image for the product. d. The normal rules about products don't apply when you are dealing with services c. Multiproduct branding Brands no longer control the ways in which customers connect to them b. Brand awareness A. developing a new image. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. d. Co-branding. C) directly proportional Select one: c. Physical representation a. Individual product branding b. Repeat business B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. a. View the full answer. Which of the following is NOT true about brand alliance? 5. Select one: C) insensitivity This is an example of ________ differentiation. d. A barrier to entry for competitive products. How much the service will cost. The brand . c. Ruffini corpuscles E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. D) focusing on reliability B. quality of many private label products has improved. Add a diagram to illustrate your answer. Questions and Answers for [Solved] Which of the following statements about personal branding is true? The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? d. Meissner's corpuscles. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ C) resilience A) Category points-of-difference & \textbf{Operating Income,} & \textbf{Net Income,} \\ 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. A business's branding is more important than you might think. A) brand slogan How to calculate depreciation and amortization from EBITDA? C) product Transcribed image text: Which of the following statements about brand names is true? A) points-of-inflection b. D) Category points-of-parity a. e. The manufacturer can only be held responsible for the problems specified in writing. d. Kept. It is harder to create than brand recall. e. Increased value of a company's common stock. Individual product branding No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Good dominated offering B) Conceptual points-of-parity Brand Loyalty D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A) help firms to analyze who their competitors are. Protect the product from excessive heat or cold. Trademark B) points-of-presence B) allow brands to expand their market coverage and potential customer base D) employee b. Cannibalization Ben Lucas is a maintenance programmer for the Ace Corporation. a. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. Question: 22 Which of the following statements are true about a brand positioning statement? E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Which of the following statements is correct regarding the concept of branding? d. Branding is less important now than . A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Warranties can be either expressed or implied. Consumers with high behavioral loyalty are unlikely to switch. D) competitive points-of-parity; peculiar points-of-parity Which of the following is not one of the unique characteristic's of a service described in the text? 1 12 4. Select one: ________ are defined as companies that satisfy the same customer need. Many organizations view the process of creating and maintaining a strong brand as a liability. serve as sensory receptors for temperature and pain stimuli. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Becker Brothers is handling 10 percent of the issue. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. A) Conceptual points-of-parity D) communicating deliverability variables B) relying on the product descriptor a. c. It is not a good brand name because it isn't clear that it is about dog food. A) language C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. D. many consumers still perceive private labels as being inferior to manufacturer's brands. a. Which of the following statements best describes how marketing and brand identity change over time? e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; C. Packaging does not influence the consumer buying decision. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. b. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. Which of the following does NOT accurately describe a brand-related term? (10 points - 2 points for diagram, 4. It is a good brand name because it suggests a product benefit. False and . E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. B) context It is a good brand name because it is simple and easy to pronounce. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. B) strategic points-of-parity; conceptual points-of-parity B) intimacy a. D. B) points-of-conflict If your friends tell you that the company should be liable for a problem, then they probably are liable. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. C) brand benefits Hours, days, and weeks often go into crafting the perfect brand positioning statement. Help justify the price a retailer charges for the product. \end{array} Options: It captures all benefits offered to multiple market segments and the price for those benefits. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. b. An implied warranty means that? d. All of these statements are true. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. A global brand uses the same product formulation or service concept across multiple countries and cultures. National Brand, Producer brand B) desirability, peculiarity, deliverability d. Brand name In which of the following examples is a company communicating category membership using a product descriptor? d. Toll-free number The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. This strategy was designed to help Gandalf overcome the __________ characteristic of services? Select one: b. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. D) points-of-value d. Introduction Answer/Explanation. 5. A) brand mantras E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. c. A warranty E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect.